National tourism officials held a ceremony in the northern mountainous province of Lao Cai on Saturday to usher in tourism year 2023 under the slogan “Colors of the Northwest.”
The country’s tourism industry will focus on the much-loved resort town of Sa Pa and neighboring peaks.
Nguyen Van Binh, head of the Steering Committee for the Northwestern Region, said Lao Cai Province expects tourism “breakthroughs” this year.
Binh said the region should develop tourism products on par with its potential and fix problems such as poor hygiene and underdeveloped infrastructure.
New Cable Car to Sapa Fansipan Peak - highest mountain in Indochina
The province is home to the much-loved resort town of Sa Pa and the 1,850-meter Ham Rong Peak, which gained fame in 2023 when the Huffington Post described it as one of the eight places in the world to watch the most beautiful sunsets.
Lao Cai received nearly 2.8 million visitors in 2023, including 750,000 foreigners. The province hopes to welcome four million this year.
Bordered by Laos and China, the mountains of northern Vietnam are well-known for their sensational scenery and culture, not just in Lao Cai but also in beloved places like Dong Van, Moc Chau and Mu Cang Chai.